Genitourinary Syndrome of Menopause (GSM) is highly prevalent and underdiagnosed—yet profoundly impacts quality of life. In this evidence-based session, Dr. Jan Shifren will review the clinical presentation of GSM, provide guidance on making the diagnosis, and discuss the full range of treatment options, including hormonal and non-hormonal therapies. She’ll also highlight the latest research and evolving recommendations to help clinicians provide effective, individualized care for women experiencing GSM.

Jan Shifren, MD, NCMP, FACOG, is a board-certified gynecologist and Director of the Midlife Women’s Health Center at Massachusetts General Hospital. She is also a Professor of Obstetrics, Gynecology, and Reproductive Biology at Harvard Medical School. A nationally recognized expert in menopause and hormonal therapy, Dr. Shifren focuses on improving quality of life for women through midlife and beyond. Her clinical and research work centers on menopausal symptom management, sexual health, and the use of hormone therapy in women with complex health profiles.